Category Archives: Web marketing

Facebook PAGE vs Facebook GROUP

Don’t know which to decide?

Facebook page has a hierarchy making your posts more important than others. It’s great for one speaker on the mic with everyone else participating as listener or commentator…like hero + fans.

Facebook group makes admin and users almost same level. Where every person’s post gets the same priority. Great for discussions and community building…like a leader + trusted advisers in a conference meeting.

Brands or business that operate on numbers and constantly come up with new products and services will prefer a page. Brands or business that operate on high trust and community will be more effective with a group. With that said, ALL brands should have a Facebook page…and for the ones that want/need, can have a Facebook group.

The NUMBER ONE SEO Tip – create the keyword, don’t copy!

I can’t lay down everything I know in one comment but my advice is to have a ton of content that you write from your own head, from your own knowledge/experience. Too many people SEO by copying existing content and it’s hard to outrank competitors that way. When YOU write the first article, pen the first use of a new keyword or term in your industry…it sets the tone for everyone else to use the same word you use and it’s so much easier for you to be first place that way. In a nutshell….copying existing keyphrases is so much harder than creating your own. That’s my one of my best million-dollar SEO ideas and I hope you never use it.

Twitter is NOT a Good Marketing Platform

I feel like engaged Twitter users are a very selective bunch, with many of them being either Twitter marketers or people with A LOT of time on their hands and just like talking…neither of which are likely to be customers. It’s good for building short-term PR at best, IMO.

You’re better off dealing with Facebook or putting stuff on your blog, or even Youtube channel. Twitter is not good for business marketing but it could be good for business social networking. Go figure.

SEO vs Facebook Ads

I like the idea of both. FB ads are a great way to snipe out your target demographic with laser precision quickly and even relatively cheaply if you know what you’re doing. SEO is a great way to get anybody and everyone over the long term. I used to be only about SEO since I’ve used it well enough to get half a million hits/month on my site from search…I wouldn’t be able to afford (nor do I want to) pay even $0.01 for any those hits. But to duplicate that level of success each and every time is exhausting for new sites and sometimes just not possible. If you’re know exactly what you’re fishing for, there’s no need to cast the giant net that is SEO.

Pricing Psychology – $95 vs $97 vs $99 vs $100

Somebody asked today:

Does anyone know of any formal studies that go into the ‘mental block’ between paying $97 and $100?

As copywriters, there are often psychology principles we can point to and say, this works because of the (social proof, authority, fear of loss…) concept.

Interested to see if there is a particular term that explains the positioning of a product at $97 vs $100 because it somehow feels like more than it is.

Yes, I’m aware that anecdotally it seems to be the case, but we also tend to bias ourselves a bit.

I’ve read a lot on it but from my experience, it has more to do with how the price fits in with the rest of your product prices. I’d say the popular choices nowadays are $95, $97, $99, $100 (i’m leaving out $98, $99.99, and $100.00).

If you’re intending this product to be your flagship product, $95/$100 looks great against $45, $47, $60.

If you’re intending to offer discounts, $99/$100 can be easily discounted since they look like “regular prices”.

If you’re intending to make this your CHEAP product, $97 looks great against $160, $164, $168.

If you’re intending to make this your PREMIUM entry-level product, $95 looks great against $495.

Again, my point is to compare this price against your other prices, not necessarily just against the possible options of only that product itself. There are far more examples that I’m not putting here but I’m think you get the idea.

How do you collect customer emails?

It isn’t creative but perhaps a bit non-conformity. I hate leveraging freebies as a way of getting the email. You stake the entire value of your newsletter on the freebie and many people would rather just search up the topic of your freebie than give their email address away.

My thing is this: write amazing blogs that people never want to miss out on. Put out fresh insightful stuff that stands above the same’ol same’ol and people will drop their email without you having to promise anything in return.

Obviously, it takes a while to get here but it’s much muuuuuuch better in the long run. Sure you can start a new site and get a few emails by promising some secret ebook thing, but you’ll only get cold leads that’ll buy just your first layer product….think like the folks buying impulse aisle products.

But if you have great content, you’re more likely to attract the loyal fans that’ll stick around long enough to buy your upsell stuff, which is where the real money is at.

The last thing you want is 10,000 weak leads costing money on your email list that never buy anything and then mark you as spam 3 months later. I almost celebrate when people unsubscribe. If they’re not falling in love with your content, they’re probably not going to convert.

Is Building an Email List still THE BEST WAY?

The best marketing was never email. The best way was being so amazing (having such a valuable presence) that everyone has to coming back to you to look you up. But since nobody wants to do that, they do the next best thing which is much easier…and that is to spam the crap and bombard people constantly begging them for a sale.

Let me ask you this:

  • Is the WarriorForum trying to collect your email? Did they beg you to come here? Did they send you constant emails telling you to “join now or forever lose a big discount on an amazing product/service?”
  • Did Google beg you to use their search engine and email service?
  • Did Facebook spam you or beg you to use their social media platform?
  • Did Whole Foods waste their time trying to convince you they are the absolute best grocery store ever?

So sure…keep using the email list but keep your eye on the main prize…the MAIN task. Which is being so amazing that people beat a path to your door. I’m at a place where I don’t have to do any of it, and oh is it so much more fun. Instead of wasting time trying to constantly “market” myself, I’m having endless fun producing products and services. I’m dealing with customers and fans instead of potential buyers and strangers.

SEO TIP – Create the Keyword

One thing I’ve come to notice about many people doing SEO is that they spend an awful lot of time chasing down keywords and then trying to rank for them. You will always have a problem with this if you’re not an influential figure in your industry. You’ll have to do a ton of work just to get noticed and even if you do get clicks, there’s no guarantee that your content is good enough to convert.

Well there’s another way that I feel works best for those who can think ahead. It has to do with knowing your industry or niche really REALLY well. Like seriously…you know the pulse of the industry and you know what things are to come. And the moment you start to notice new products, or product categories, or industry jargon, you capitalize on that be being the first one to use those [not-yet-common] keywords.

This is what I do to stay several steps ahead of my competition. By the time they catch on to it, my site outranks them easily because I’ve had the keyword on my site for a long time before theirs.

But it’s more than just SEO. It’s about really knowing your shit and like I said…REALLY KNOWING YOUR INDUSTRY. It’s just about knowing the latest keywords. It’s about knowing the latest concerns, things that TODAY’S customer cares about, what people are talking about. And if you don’t even know these things…then is your business truly qualified to even succeed?

Testimonials Do Help Sell

You can definitely use testimonials and/or other kinds of social proof. I’ve noticed testimonials will run along 2 different types:

  1. The big name –¬†Somebody with a name, CEO of a well-known company or somebody with a high position.
  2. The emotional story –¬†Somebody with a great ability to write and articulate and connect with others.