It’s really hard. Because there are so many things you have to do before you can sell to people. It’s because you have no credibility.
If Michael Jordan asks you to buy a pair of shoes, you do it. But if Joe Schmoe asks you to buy shoes, you say BUT WHY?!
If you keep telling people to buy and nobody does it, it’s probably because A) the product doesn’t help them, or B) they don’t trust you or trust that the product will help them.
And if you want people to trust you to help them, you need to start helping them in the first place. The first thing is you should be doing is helping people. Teaching, sharing, contributing, HELPING! If all you’re trying to do is sell, sell, sell, don’t be surprised if they don’t buy.
Your website should be helping them 90% of the time. And why? Well…because if you’re like most people, you have no credibility and no authority on the subject.
And so that’s why you have to spend so much time helping people. It’s the easiest and fastest way to build credibility. Whatever they need, whatever they want, give to them. Help them. And then when it comes time to sell, you have a much easier time. And in fact, you won’t have to sell at all…because they’ll be begging to buy from you! All the people you’ve helped will say, “Who do you recommend? Can you do this for me? I’d rather buy it from because I trust!”
Stop building sales-funnels and start building help-funnels. The more you can help people WITHOUT having to ask them for money, the faster you build your credibility.
Hahaha, I remember my first 3 months. I thought it would be easy to….
- sell stuff online — NOPE (nobody buys from you unless they know you…even if you’re way cheaper)
- become an affiliate — NOPE (nobody buys from you unless they know you)
- make money off Adsense — NOPE (I never made more than $50/month)
I gave up and started a REAL business…one with a valuable service/product…one with real customers. One that required daily interactions with other people and constant work to ensure everyone is happy (employees & customers). And then using that knowledge, I was able to become successful when I tried making money online again.
1. Offer valuable information (note-worthy, shareworthy)
- links to other great posts, youtube videos
2. Offer your own content
- links to your articles/youtube
- viral images (just an image and a caption)
If yours is worthy among the others, you will do very well.
It could be very little or very expensive. But the price shouldn’t be what matters.
If you get what you need (not necessarily what you want) and it helps you make money, the price doesn’t matter. Everyone needs a different type of coaching. Some people need somebody to hold their hand and walk them through every step of the way. Others need only to be pointed in the right direction and they explore for themselves. Often, the best instruction can be had even at a big discount.
In my case, I never paid anything for the knowledge I have now. I read around, studied up on different things. When I met a successful IM, I took him out to lunch and just let him talk about his own business. That was all the learning I ever needed. I didn’t need written-down instructions or steps or anything. I simply listened to how he built his business and I incorporated some of that into what I was doing.
Maybe not too easy. But certainly doable and success is quite predictable.
There’s skills and then constant work and dedication.
If you can keep working on one project and believing in it and going along the dream, and not get distracted, you can make money.
Just that fact that you make the effort will push you further down the road. And once you get far enough, you’ll start making money. Never listen to the “easy money”, “overnight success” stories. Those guys have usually had many failures and much “experience” before hitting a home-run.
Take your time, do your work, you’ll get there. Keep trying, testing, experimenting, exploring. Discussing, sharing, pushing, pulling.
If you don’t know what to do. Learn from one school of thought and keep with it. Stop jumping ship every time it gets difficult. Overcoming the difficult parts is what it takes to finally be successful.
I absolutely love these words and so proud to have aligned my life along these values. Forever working harder, and happier.
1. Find what you love.
2. Dream big.
3. Work hard.
Find something makes life worthwhile. Don’t waste your time on anything that isn’t taking you closer to your life passion. Aim for the biggest reward, the highest peak possible. Don’t settle for second place. You’re giving up your life so might as well go all out for the jackpot prize. Pursue your goals is with 100% dedication and confidence.
Live happy. 🙂
This is MY most simple and foolproof way to plan and create an online money-making machine. If you can do this, you WILL make money. I guarantee it, I’ll bet you all my life savings on it. Do what I say and you will make money with your blog. HAHAHA!
1. Start a niche blog using WordPress!
- preferably a niche where there is a high demand
- also a niche where you KNOW FOR SURE that people are willing to spend money
- a niche that YOU would spend money in (think of all the times you were cheap and what did you finally buy? be in THAT niche)
- make a simple site. NO ADS, NO ADSENSE.
- make sure your site uses SEO-friendly URL’s
2. Research your niche carefully!
- look up popular websites, other blogs, forums
- look up popular youtube channels
- for up popular social media outlets (Facebook, Twitter) in your niche
- find out what is popular, what people are buying, what problems people have, etc
3. Come up with 10 helpful super-informative post idea to serve your niche!
- It’s even better if you can come up with 20 titles first
- Don’t start writing anything yet, just come up with the titles for now
4. Research all the most commonly used keywords in your niche
- use Google Trends, Adwords Tools, Youtube Keyword (all free)
- if you don’t know how to do keyword research, look it up
5. Start writing your 10 or 20 super-informative posts!
- put the keywords into the title and body content (don’t over-do it!)
- release each post as you finish
- share casually on other websites, community pages, etc (the links better be so damn good that it goes viral without you having to spam everyone)
- Try to have all the posts fit into 3 or 4 categories at most. (the names of the categories should use the most common keywords in your niche)
- Your website goal is not to be super complete and comprehensive but only to solve people’s most critical issues. (your website will appear more useful to readers if you focus it this way!)
- Answer people’s comments right away
6. Start thinking of ideas for an ebook
- see what others are selling and what’s popular
- get your ideas from the feedback you get
- ask yourself what would YOU buy?
7. Write your ebook
- Make it solve problems for people.
- It doesn’t have to be the best designed or best written ebook ever made. (It will take forever if you try to be perfect.)
- Write only 50-100 pages at most.
8. Promote your ebook on your website and other websites
- promoting it on your website can be as simple as post a banner on the top right side.
- make a simple sales page with a soft sell. don’t try to list 100 bullet points of features.
- The ebook WILL sell if you’ve created the super-informative posts earlier. As those will sell your ebook for you.
9. Recycle the money you get into your website design
- once you make $200-300, then recycle it into a website design
- you can find designers on elance or odesk
- get a new logo
10. Start building your community
- put more attention on your facebook page
- be active on other websites that are related to your niche
20 posts & 1 ebook. That’s all it is. It can’t take you more than 3 months if you do nothing but this.
If you do anything more than that, you’re likely to get distracted and never finish. The sooner you follow this routine, the sooner you’ll make money. I wish I could write more to make this sound comprehensive but I don’t. The reason why 99% of internet marketers never make any money is because they focus a lot of time on all the things that don’t matter and ignore the things that do matter.
Later on, you’ll find out why this formula works so well.
Shit that doesn’t matter that much in the beginning:
- Marketing (Logo/domain name) – nobody cares as long as you give them what they want
- Professional appearance (writing skills/design) – nobody cares as long as you give them what they want
Some people haven’t decided between the two as a source of income. Here are some comparisons you can make for ebooks vs videos:
+ cheaper faster to make
+ can seem more valuable and personal to prospective buyers
+ can be edited to make a highlight reel
– require costly cameras, videos, lighting equipment to look professional
– harder to send to your customer whether online or offline (files are big, hosting space, transfer rates, etc)
+ doesn’t require special tools to make (just a computer)
+ can be distributed through many places (your website, amazon, etc)
+ can be rehashed and re-labelled to sell under different titles
+ can be translated to other languages easily
+ can seem more valuable (100 page ebook feels like it has more information than a 60-minute video)
+ doesn’t require you to be a good speaker or comfortable on camera
+ can be outsourced since nobody knows if it’s you who wrote it or not
– takes far more time (writing, editing, also layout if you want it to look really professional)
– can be inefficient for explaining certain types of information
Personally I would recommend for you to do both as it offers all kinds of value for your buyers.
It’s amazing how many people think success happens entirely by accident. They might not be actively thinking this but they don’t realize they’re actually living this way. My success was all planned, premeditated, with precision, conviction. I knew what what I wanted to do and then I made it happen.
This is what’s going to happen next on my list of success:
- #1 Youtube channel in my niche
- #1 Facebook community in my niche
- #1 US Championship position in a competition I’m currently training for
Do tell me…what’s next on your list of success? And better yet, what are you doing to get there?