Icon Font vs SVG – real world performance comparison

I keep hearing this debate over and over. Most of them are back-and-forth arguments about backwards-compatibility, accessibility, developer workflow, sharpness, colors, and other mostly developer-related issues. This happens when you compare apples to oranges.

Most web-masters care about speed first, customization second, browser-compatibility/accessibility last. So I’ve simplified it to this:

Continue reading Icon Font vs SVG – real world performance comparison

WPML Speed Optimization Tips

How to make WPML run faster! (instead of slow)

Is WPML slowing your site to a crawl? (10-20s load times?)

I hear complaints about WPML slowing down sites almost every other day. And for the most part, there’s truth to that. ANY multi-lingual plugin, not just WPML will slow down your site.

But many people are claiming that WPML is the worst multi-lingual plugin ever and that’s isn’t true. They WERE actually pretty slow when I first tried using it in 2013 but each update got faster and faster and in around 2014 and 2015, their development team really listened to the complaints and the 3.X versions sped up incredibly. Aside from that, I also learned that the plugin CAN indeed run pretty fast. YOU JUST HAVE TO FOLLOW SOME INSTRUCTIONS. My 6-language site with tons of articles and images loads in 1 second.

Before you give up on WPML, give these things a try. Continue reading WPML Speed Optimization Tips

Facebook PAGE vs Facebook GROUP

Don’t know which to decide?

Facebook page has a hierarchy making your posts more important than others. It’s great for one speaker on the mic with everyone else participating as listener or commentator…like hero + fans.

Facebook group makes admin and users almost same level. Where every person’s post gets the same priority. Great for discussions and community building…like a leader + trusted advisers in a conference meeting.

Brands or business that operate on numbers and constantly come up with new products and services will prefer a page. Brands or business that operate on high trust and community will be more effective with a group. With that said, ALL brands should have a Facebook page…and for the ones that want/need, can have a Facebook group.

The NUMBER ONE SEO Tip – create the keyword, don’t copy!

I can’t lay down everything I know in one comment but my advice is to have a ton of content that you write from your own head, from your own knowledge/experience. Too many people SEO by copying existing content and it’s hard to outrank competitors that way. When YOU write the first article, pen the first use of a new keyword or term in your industry…it sets the tone for everyone else to use the same word you use and it’s so much easier for you to be first place that way. In a nutshell….copying existing keyphrases is so much harder than creating your own. That’s my one of my best million-dollar SEO ideas and I hope you never use it.

Twitter is NOT a Good Marketing Platform

I feel like engaged Twitter users are a very selective bunch, with many of them being either Twitter marketers or people with A LOT of time on their hands and just like talking…neither of which are likely to be customers. It’s good for building short-term PR at best, IMO.

You’re better off dealing with Facebook or putting stuff on your blog, or even Youtube channel. Twitter is not good for business marketing but it could be good for business social networking. Go figure.

SEO vs Facebook Ads

I like the idea of both. FB ads are a great way to snipe out your target demographic with laser precision quickly and even relatively cheaply if you know what you’re doing. SEO is a great way to get anybody and everyone over the long term. I used to be only about SEO since I’ve used it well enough to get half a million hits/month on my site from search…I wouldn’t be able to afford (nor do I want to) pay even $0.01 for any those hits. But to duplicate that level of success each and every time is exhausting for new sites and sometimes just not possible. If you’re know exactly what you’re fishing for, there’s no need to cast the giant net that is SEO.

Pricing Psychology – $95 vs $97 vs $99 vs $100

Somebody asked today:

Does anyone know of any formal studies that go into the ‘mental block’ between paying $97 and $100?

As copywriters, there are often psychology principles we can point to and say, this works because of the (social proof, authority, fear of loss…) concept.

Interested to see if there is a particular term that explains the positioning of a product at $97 vs $100 because it somehow feels like more than it is.

Yes, I’m aware that anecdotally it seems to be the case, but we also tend to bias ourselves a bit.

I’ve read a lot on it but from my experience, it has more to do with how the price fits in with the rest of your product prices. I’d say the popular choices nowadays are $95, $97, $99, $100 (i’m leaving out $98, $99.99, and $100.00).

If you’re intending this product to be your flagship product, $95/$100 looks great against $45, $47, $60.

If you’re intending to offer discounts, $99/$100 can be easily discounted since they look like “regular prices”.

If you’re intending to make this your CHEAP product, $97 looks great against $160, $164, $168.

If you’re intending to make this your PREMIUM entry-level product, $95 looks great against $495.

Again, my point is to compare this price against your other prices, not necessarily just against the possible options of only that product itself. There are far more examples that I’m not putting here but I’m think you get the idea.

How Important Is Your Website Design?

Does your site have to be the most fancy thing to make money? To what degree should you stress over your website’s design before going live?

Design DOES matter, not because of how pretty it needs to look but what it communicates to your reader. Ugly, but functional, is actually not ugly at all. All the people saying “design doesn’t matter” are misunderstanding the point of design. (HINT: it doesn’t mean load up the most bloated JS-heavy super-theme you can find.)

With that said, it also depends on what you’re selling. If your website is a simple blog intended to look like an honest one-man-show posting affiliate links for marijuana periphernalia, that’s going to have a very different design requirement than one intended to sell wedding photography.

Design = communication, not flash. Therefore…Amazon, Reddit, Facebook, and whatever other sites the commenters mentioned are actually VERY WELL DESIGNED. It’s too bad most clients and low-level freelance designers are wasting their time copying the latest design trends instead of actually understanding what design really is. True quality design more closely follows timeless UI/UX principles, not latest graphic design trends.

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